WEMBLEY / EE

 

Connecting a stadium partnership to the fan experience

 

Brand partnerships and fan experience

Experience gained before Triangle’s founding.

 

THE BRIEF

EE needed a platform to demonstrate the value of its connectivity and build recognition with a broad UK audience. Wembley offered a setting that brought football and entertainment fans together.

 

THE APPROACH

The partnership centred on the journey from home to stadium and back again. It connected EE’s technology with information and services intended to improve the experience around an event, giving the brand a role beyond signage.

 

COMMERCIAL RELEVANCE

The proposition linked a high-profile sporting property with a product people could use during their visit. It gave EE a setting in which to demonstrate its technology and gave Wembley a partner focused on the connected fan experience.