GRESINI / BK8

 

Building a MotoGP title partnership

 

Sponsorship strategy and partnership launch

 

THE BRIEF

BK8 sought an international platform for its brand. Gresini Racing wanted a title partner that could support its commercial ambitions and help introduce the team to new audiences.

 

THE APPROACH

The title partnership brought those objectives together. Preparation for the 2025 season included a fully branded racing livery, delivered against a demanding launch schedule.

 

COMMERCIAL RELEVANCE

The project provides an example of matching a brand’s audience objectives with a rights holder’s commercial needs, then turning the partnership into a visible team identity.